The Cuab Side of the Moon

Since the news that the Seattle Supersonics were officially moving to Oklahoma City, with everything but the team name, colors, and history actually leaving Seattle, I’ve been patiently waiting to see the new name and logo. The wait came to an end yesterday, and the news that what they revealed was in fact just a joke. The team name, first off, is the “Thunder”. mmhmm. The Thunder. Lame for even an minor league women’s whirleyball team. But the name is really, without any exaggeration the very tippy-top best thing about the logo. It looks like an intro to design flunky’s portfolio omission. It seriously looks like it was slapped together in less than an hour. They had, really over two months to come up with this logo. Oh, here’s the logo:

Seriously?? Christ, every time I look at it, I get upset. The money they spent on that logo, could probably buy me a new house, or at least a couple of really nice cars. Sickening. Whatever. I could go through all of the reasons why this is one of the worst sports team logos ever made, but I don’t want to insult the intelligence of my multitude of readers. Look at it. Shake ya head. 

In other logo news, Stop & Shop recently changed their whole identity, I’m sure most of you have seen this by now. At first I was shocked and disappointed at the change. I first say the new logo on a receipt, then I saw some articles about it online. I hated it. The whole color scheme, changing the iconic green and red light into stylistic baskets and fruit or whatever. Then I saw the commercial. I fell in love. It’s all about application folks. If you have an idea and you sell it right, you’ve done your job. The commercial wasn’t GREAT, but it was exactly what Stop & Shop needed to sell me (at least) on their new identity. I have both the logo and the commercial for you:

Walmarts new logo has grown on me too. And as an aside, did you know that Slash (the guitarist) is a mulatto? Half black.